Theories of Media Effects

Theories of Media Effects - social roles c Social Control...

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Theories of Media Effects 1) Functionalism – Functionalists examine the functions performed by the mass media that help to maintain social stability: a) Coordination – The nationwide distribution of newspapers, magazines, movies, and television shows cements the large, socially diverse, and geographically far- flung population of the United States. b) Socialization – Once the exclusive domain of the family, the mass media are now significant agents of socialization; they reinforce shared ideals (e.g., democracy, competition, justice) and transmit messages about norms, values, and
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Unformatted text preview: social roles. c) Social Control –The mass media help to ensure conformity by paying much attention to crime and praising those who apprehend and convict criminals. By exposing deviants and showcasing law enforcement officials and model citizens, the mass media reinforce ideas about what kinds of people deserve punishment and what kinds of people deserve rewards. d) Entertainment – The mass media give us pleasure, relaxation, and momentary escape from the tension and tedium of everyday life. They relieve stress in a way that does not threaten the social order....
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This note was uploaded on 11/08/2011 for the course SCIE SYG2000 taught by Professor Bernhardt during the Fall '10 term at Broward College.

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