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Unformatted text preview: for exchange is reciprocity. You must do for others what they do for you. 4. Coercion social interaction where individuals or groups are forced to give in to the will of others. Coercion is the opposite of social exchange. Domination is the central element. Social pressure is a common form of coercion ridicule, rejection, withdrawal of affection or denial of recognition. 5. Conformity behavior that matches group expectations. Without conformity there could be no culture or social structure. People will often deny their own senses to avoid disagreeing with majority opinion. (Asch test of three lines). Groupthink pressure towards uniformity discourages members from expressing their concern about group decisions. (Bay of Pigs, space shuttle Challenger)...
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- Fall '10