25Export Plan

25Export Plan - Export Planning Guide Helpful Hints Once you have decided to sell your products in a specific foreign market(s it is time to

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Export Planning Guide - Helpful Hints Once you have decided to sell your products in a specific foreign market(s) it is time to develop an export plan. A crucial first step in planning is to develop broad consensus among key management on the company’s goals, objectives, capabilities and constraints. Define your objectives - who will read it and what will they do with the plan. Objectives help you decide how much emphasis to put on various sections. Research is vital - tells you about your industry, potential customers and competitors, and potential sales and costs. Be sure to allocate enough time and resources to do thorough research. Obtain feedback on your draft plans - include both business associates and others. Write your own plan - don’t borrow a sample plan and simply change the names and numbers. It must reflect what is important to your business and it should flow well, demonstrating why the business will be successful. Prepare an outline of key points before
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This note was uploaded on 11/10/2011 for the course MGMT 4125 taught by Professor Robertdesman during the Fall '11 term at Kennesaw.

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25Export Plan - Export Planning Guide Helpful Hints Once you have decided to sell your products in a specific foreign market(s it is time to

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