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Unformatted text preview: Necessity — Critical, Discretionary, Luxury Life-Cycle Position — Birth, Early-, Middle-, Late-Growth, Mature, Decline Differentiation Factors — Price, Quality, Image, Support, Design How is demand currently satisfied? How do you represent an improvement? Business Model, Customer Access, Satisfaction, Affordability, Status, etc. Value Chain Location — Upstream, Midstream, Downstream Financial Upper Bound Lower Bound $ Relevant Price Range Can you produce and sell at a sustainable level of profit?...
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This note was uploaded on 11/10/2011 for the course MGMT 4125 taught by Professor Robertdesman during the Fall '11 term at Kennesaw.
- Fall '11