25ProForma[9]

25ProForma[9] - Pro in support or favor of Forma form...

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1 Pro — in support or favor of Forma — form Proforma —as a matter of form Product/Service Definition What do I produce? Who is my customer? What do they buy? When do they buy it? Product/service definition/specification Customer profile (demographics) Purchasing triggers (sociographics) Material requirements (BOM) Equipment requirements Facilities requirements Logistics requirements Personnel requirements Financial requirements Service requirements Where are the potential buyers? Geographics Where do they get it now? What are the substitutes? Alternative satisfiers (marginal competitors) At what prices do they buy it? Relevant price range How does price affect volume? Price elasticity How do they buy it? How many buyers are there? Market size Market Definition Demand Competition Price Sensitivity Competitive Rivalry
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This note was uploaded on 11/10/2011 for the course MGMT 4125 taught by Professor Robertdesman during the Fall '11 term at Kennesaw.

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25ProForma[9] - Pro in support or favor of Forma form...

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