1
International Combination
Strategies
Cross border strategic
cooperation
Introduction
Growth
Maturity
Decline
Developmental Growth
Shakeout
Intra-firm Shakeout Stage Strategies — internal growth
Concentrated Growth — product or market development
Diversification — concentric or conglomerate
Inter-firm Shakeout Stage Strategies — external growth
• Focus on and improve existing (concentration)
• Create new (development and innovation)
• Merger — two or more combine and co-mingle assets
• Acquisition — transfer of title in exchange for another value
Introduction
Growth
Maturity
Decline
Developmental Growth
Restructure
Rejuvenate
Service industries - tend to have short maturity stages and then
restructure
into industry
sectors
(e.g. communication, banking)
Manufacturing industries - firms follow the pattern and can escape
decline
by
rejuvenating
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2
Niche Breadth
Narrow
Broad
Favors
Innovation &
Opportunism
Favors
Efficiency &
Problem-Solving
Favors
Efficiency &
Problem-Solving
Prospector/
Generalist
Analyzer/
Generalist
Identify and
Develop
New niches
Competitor Population Density
Entrepreneur/
Specialist
Defender/

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- Fall '11
- RobertDesman
- Starship Enterprise, combination strategies, level combination strategies
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