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IntlStrat - International Strategy Cross border strategic...

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1 International Strategy Cross border strategic planning So what is a strategy? • A bridge between the organization and its external reality • A plan made to deal with the unknown, uncertain, and risky • A vehicle for growth and competition Input Output Competitors Regulators Task Environment Sources of Supply Sources of Demand Plans Configuration Processes Assets Macro Organization Strategic Planning Remember? There are three types . . . • Corporate • Business • Functional Each type answers a different question - how will we grow? - how will we compete for customers? - how will we compete for inputs? There are only four growth options: • get bigger (growth) • get smaller (retrench) • stay the same ( status quo ) • go out of business (liquidate) International strategy assumes that “get bigger” is the preferred choice for an existing business enterprise
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2 The growth strategies: Concentrated growth Diversification market development product development concentration development concentration innovation concentric conglomerate vertical integration horizontal integration International growth: “a business organization that, from inception, seeks to derive significant competitive advantage from the use of resources and the sale of outputs in multiple countries.” International new venture B. Oviatt and P. McDougall
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