Anal - Data Collection & Analysis Analysis = to breakdown...

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1 Data Collection Analysis = to breakdown or take apart Is followed by Synthesis= to combine or put together Recall, we compare data to . . . Past performance Planned performance Industry performance Management expectations Trends Audit Data Poll Data Audit Data Scanned Data What provides more information? A photograph or a movie? Trend data are more informative than status data
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2 So what are some trends worth tracking? Markets • size (sales revenues) • shares (top 10 players or so) • sales • margins • number of operating units • number of employees • number of competitors • customer mix • commercial/consumer/gift • demographics, geographics, sociographics Economic Cycles (impact) • seasonality • macro economic shifts Trends worth tracking . . . Finances and Operations • financial ratios • beta ratings • funding sources (debt, equity, private placement) • major investment/expense areas • business starts and failures Employment • operating ratios
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This note was uploaded on 11/10/2011 for the course MGMT 4199 taught by Professor Robertdesman during the Fall '11 term at Kennesaw.

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Anal - Data Collection & Analysis Analysis = to breakdown...

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