StrategicPlng

StrategicPlng - Strategy Strategic Planning Strategic Plans...

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1 Strategy • Strategic Planning • Strategic Plans Begin with a scan . . . • Build up from the research details . . . not down from the “labels” I had six honest serving men. They taught me all I knew. Their names were “what,” and “where,” and “when,” and “how,” and “why,” and “who.” Rudyard Kipling Then premise some cursory conclusions. • Ask the “million dollar question”. . . “what do I know that applies here?” • Look for the patterns • Make sure your conclusions derive from your data • Fill in the blank spots with . . . more research or enlightened conjecture • Don’t forget the industry history . . . that’s part of the context too. Sales Time Introduction Growth Maturity Decline Product or Industry Sector Life-Cycle
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2 Introduction Growth Maturity Decline Sales Volume Profits Number of Competitors Product Differentiation Trait Low—Slowly Increasing High—Rapidly Increasing Flat—Slowly Decreasing Decreasing Negative Rapid Growth Stable Diminishing Few
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StrategicPlng - Strategy Strategic Planning Strategic Plans...

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