Lecture%205%20Organization

Lecture%205%20Organization - Organization Must support the...

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Organization Must support the company’s strategy Keys to any organization Control Communication 11/10/11 MGT 4190 1
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11/10/11 MGT 4190 2 Key Definitions Multinational Corporation: decentralized federation of geographically dispersed businesses Global Corporation: manages operations through a worldwide centralized hub structure Transnational Corporation: Globally integrated across national boundaries while retaining local flexibility Leverages benefits of centralization while retaining local responsiveness Source: Bartlett & Goshal
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11/10/11 MGT 4190 3 Key Definitions Internationalization: the process by which a firm gradually expands the scope of its international operations in response to International competition, Domestic market saturation, and Desire for expansion, new markets, and diversification Other reasons
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11/10/11 MGT 4190 4 Path to Internationalization or Global Status Most firms (but not all) pass through several stages due to: Stress associated with growth and expanded geographical coverage Need for better coordination and control Constraints imposed by host governments on ownership or control May happen quickly or over time May not go through all stages Often depends on Mode of Entry or Market Entry Strategy
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11/10/11 MGT 4190 5 Market Entry Strategies Exporting Licensing Franchising Contract manufacturing Turnkey operations Management contracts International joint ventures (IJVs) Fully owned subsidiaries Level of Risk
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11/10/11 MGT 4190 6 Int’l Organizational Structures Challenge to all formal structures is to balance the tension between Product focus Functional needs Geographic requirements All models have pro’s and con’s
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11/10/11 MGT 4190 7 Export Department VP Finance VP HR VP Production CEO Export Sales Domestic Sales VP Marketing
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11/10/11 MGT 4190 8 Export Department Strengths Good first step in creating structure and processes to support exporting Weaknesses Provide no formal way to integrate or coordinate with product divisions or corporate functions Can be limiting as range and complexity of foreign activities increase
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This note was uploaded on 11/10/2011 for the course MGMT 4190 taught by Professor Robertdesman during the Fall '11 term at Kennesaw.

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Lecture%205%20Organization - Organization Must support the...

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