Research Design, Sampling & Instrument.docx - Topic Online Marketing Group 07 Section 04 Research Design Research design is crucial as it acts as a

Research Design, Sampling & Instrument.docx - Topic Online...

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Topic: Online Marketing Group: 07 Section: 04 Research Design: Research design is crucial as it acts as a blueprint for the collection, measurement and analysis of data. In this study, we selected formal research design. Because this study required structured and precised way to show the relationship among different variables and to test hypotheses. Under the method of data collection, we selected communication study. Because we needed to communicate with different customers through questionnaire to understand their trust, attitude etc. which have significant impact on their online buying intention. Our study was an experimental study. Because our study was required to divide the samples in two groups and select the participants randomly based on these groups. Our study was causal explanatory as we tried to explain the relationship among different variables such as we tried to discover whether online marketers’ recommendation can affect customers’ buying intention or not. Our study reflected a snapshot of one point in time. We studied on 60 customers as samples for and they did not need to be studied again for the same study. We focused on statistical study. Our study was designed for testing the hypotheses quantitatively which required a good number of samples which reflected the population.

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