refferences from AtoZ - Refference A Archer and Gabauer(2000 Aaker and Joachimsthaler 2000 Aaker 1996 Arndt 1967 Assael 1987 Ajzen and Fishbein

refferences from AtoZ - Refference A Archer and...

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Refference A Archer and Gabauer (2000) Aaker and Joachimsthaler, 2000 Aaker, 1996 Arndt, 1967 Assael, 1987 Ajzen and Fishbein, l980 Abdul-Muhmin, 2010 Ajzen, I., and M. Fishbein, Understanding Attitudes and Predicting Social Behavior, Prentice-Hall, New Jersey, 1980 B Bernoff and Li, 2008 Bigne´-Alcan˜ iz et al., 2008 Bigley & Pearce 1998 Bruwer and Johnson, 2010 Brown & Reingen,1987 Breckler(1984) Boulaire & Ballofet, 1999 Bruner, 1997 Bhatnagar and Ghose, 2004 Bearden and Etzel, 1982 Beckwith, Kassarjian, & Lehmann, 1978
Bruner G.C. and Kumar, A., “Web Commercials and Advertising Hierarchy-of-effects”, Journal of Advertising Research, vol.40, no.2, pp.35-42, 2000 C Chau et al. 2007 Chen and Wells(1999) Chung-Hoon, 2003 Chang and Wildt, 1994 Childers and Rao, 1992 Camp, 2001 Chevalier and Mayzlin, 2006 Chatterjee, 2001 Chattopadhyay&Basu, 1990 D Deng et al., 2010 Doney and Cannon (1997) Dayal et al., 1999 Da Silva and Syed Alwi, 2008 Delgado-Ballester and Herna´ndez- Espallardo, 2008 Del Rio et al., 2001 Demangeot and Broderick, 2010 Davis (1989) E Egger (2006) Egea and Gonza´lez, 2011 Eagly & Chaiken, 1993 Engel et al., 1993
Egger (2006) F FIND, 2005 Fukuyama (1995) Flavian and Guinaliu, 2006 Fill – 2006, p. 62

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