Test_3_study_guide_fall_2010

Test_3_study_guide_f - Mobile billboards GRP Reach and frequency Effective reach 5 M’s of media strategy BDI CDI Cpm Why use mixed media

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Test 3 study guide Objectives Characteristics of type Halftone printing Traps, bleeds Budget busters Master tape Radio costs Radio production - live or recorded? TV lighting Magazine dates Island halves Gatefolds Magazine – disadvantages Magazine circulations Horizontal vertical publications ROP Tear sheet Newspaper classifications Sponsorship Participations TV – disadvantages Spots Syndication TV dayparts Program ratings Audience share Radio formats ROS AQH, Cume persons Outdoor boards – disadvantages Outdoor boards – types Showings Transit – inside outside cards Buys with buses Cost of transit
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Unformatted text preview: Mobile billboards GRP Reach and frequency Effective reach 5 M’s of media strategy BDI CDI Cpm Why use mixed media? Continuity, pulsing, flighting Roadblocking, bursting, blinking Databases Direct selling Direct response marketing Direct response advertising Personal selling – functions Directories – yellow pages Sales promotions Consumer promotions Trade promotions Push and pull promotions Disadvantages of sales promotions Abuses of sales promotions Premiums Contests an sweepstakes Advertising specialty Product placement...
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This note was uploaded on 11/11/2011 for the course ADV 205 taught by Professor Bukovac during the Spring '08 term at Michigan State University.

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Test_3_study_guide_f - Mobile billboards GRP Reach and frequency Effective reach 5 M’s of media strategy BDI CDI Cpm Why use mixed media

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