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Unformatted text preview: Mobile billboards GRP Reach and frequency Effective reach 5 M’s of media strategy BDI CDI Cpm Why use mixed media? Continuity, pulsing, flighting Roadblocking, bursting, blinking Databases Direct selling Direct response marketing Direct response advertising Personal selling – functions Directories – yellow pages Sales promotions Consumer promotions Trade promotions Push and pull promotions Disadvantages of sales promotions Abuses of sales promotions Premiums Contests an sweepstakes Advertising specialty Product placement...
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- Spring '08
- Marketing, 5 m, sales promotions, Horizontal vertical publications