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Unformatted text preview: Mobile billboards GRP Reach and frequency Effective reach 5 M’s of media strategy BDI CDI Cpm Why use mixed media? Continuity, pulsing, flighting Roadblocking, bursting, blinking Databases Direct selling Direct response marketing Direct response advertising Personal selling – functions Directories – yellow pages Sales promotions Consumer promotions Trade promotions Push and pull promotions Disadvantages of sales promotions Abuses of sales promotions Premiums Contests an sweepstakes Advertising specialty Product placement...
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This note was uploaded on 11/11/2011 for the course ADV 205 taught by Professor Bukovac during the Spring '08 term at Michigan State University.
- Spring '08