lecture_9_Fall_20101

lecture_9_Fall_20101 - Types of Advertising Artists Art...

Info iconThis preview shows pages 1–4. Sign up to view the full content.

View Full Document Right Arrow Icon
Types of Advertising Artists Art Directors Graphic Designers Illustrators Photographers Production Artists Creating Print Advertising Design Use of Layouts A layout is a plan that imposes order. It is the preliminary version of the ad that shows where all the key formatting elements are placed. Print layout The advertising idea behind this ad is, “the big plans you have in life start with the purchase of this small, inexpensive motorcycle.” Or, here’s another way to create the same concept:
Background image of page 1

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full Document Right Arrow Icon
Stages in the Approval Process Thumbnail sketches Rough layout Dummy Comprehensive Approval Layout Styles_1 70% Poster-style Picture window Mondrian grid Panel Layout Styles_2 Circus Picture frame Layout Styles_3 Copy-heavy Montage Layout Styles_4 Combo Principles of Design Poster-style format most common Balance - formal/ informal Proportional use of space Copy and art should be proportionally different Ad should lead reader in a sequence The ad should be unified One element should dominate
Background image of page 2
Principles Elements of Advertisements Visuals Headlines Sub-heads Body Copy Slogans, Seals, Logos, & Signatures Visuals - art direction Illustrations & Photography Photos have more stopping power than illustrations Color attracts more attention than black-and-white Illustration is more fanciful, photos are more realistic Photos have greater credibility Set Tone & Create Mood for the Ad / Product First thing to be noticed Capture attention and interest Show the product Show use of product and product features Create product “image” Color in Print Color can: Attract attention, provide realism, build brand identity Convey a mood Color in Print Spot color Using a second color in addition to black to highlight important elements Full color realism Standard Subjects for Ad Visuals The package containing the product The product alone The product in use
Background image of page 3

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full Document Right Arrow Icon
Image of page 4
This is the end of the preview. Sign up to access the rest of the document.

{[ snackBarMessage ]}

Page1 / 8

lecture_9_Fall_20101 - Types of Advertising Artists Art...

This preview shows document pages 1 - 4. Sign up to view the full document.

View Full Document Right Arrow Icon
Ask a homework question - tutors are online