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Unformatted text preview: Media self regulation NAD/NARB Self-regulation rationale Demarketing Cease and desist order FDA, FCC Comparative advertising In house agencies Client agency relationship Mark ups and other payment methods Media commissions Types of advertising agencies Why use an agency? Advertiser department structure Advertising agency structure Difference local v. nations advertisers Speculative presentations how agencies get clients Players in the advertising industry Distribution strategies Positioning differences 4 Ps Total product concept Market segment Target market Ways to segment the market: demographics, behavior, geographic Vals psychographics Product life cycle Brand equity Price The brand...
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This note was uploaded on 11/11/2011 for the course ADV 205 taught by Professor Bukovac during the Spring '08 term at Michigan State University.
- Spring '08