Unformatted text preview: student my home isn’t settle here. But the zip code description offers the same image as I observed during my college life here. The house is affordable and the residents are young ethics with mid-low incomes settle in cheap apartments. The commercial based café, clubs and bars which create active lifestyles here. All these information basing on the income levels, life style, and neibourhood surround that area, which are specifically mentioned on VALS, help advertisers target the future consumers more precisely and determined whether the target consumers are exist and suitable for the advertisers. By using VALS, the scoop of searching is minimized, therefore the prospective consumers are more visible....
View Full Document
This note was uploaded on 11/11/2011 for the course ADV 205 taught by Professor Bukovac during the Spring '08 term at Michigan State University.
- Spring '08