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Unformatted text preview: Introduction to Social Research, Professor Phillips Study Guide for Exam II KEY CONCEPTS AND ISSUES Note: This listing is not intended to be exhaustive, but rather to help guide and focus your studying. Qualitative methods / Field Research Primary goals of field research * research setting * data collection in field research * field notes * key informant * gatekeeper * participant observation * complete observation * complete participation / covert participation * research design in field research * reactive effects * appropriate topics for field research * major strengths / weaknesses of field research * Overview of Survey Research Strengths & weaknesses * key characteristics compared to field research and experimentation * guidelines for writing good questions * clarity and precision * appropriate vocabulary * double-barreled questions * emotionally loaded words * leading questions * agreement bias * negative items * position biases * sensitive questions * exhaustive and mutually exclusive response categories * respondent competency *...
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This note was uploaded on 11/10/2011 for the course SOCIOLOGY 920:311 taught by Professor Phillips during the Fall '10 term at Rutgers.
- Fall '10