Chapter Text-CN-.pptx - MULTIMEDIA ELEMENTS: TEXT Overview...

MULTIMEDIA ELEMENTS:
TEXT

Overview

Introduction

What is Text?

Understandings fonts and typefaces

Using text element in multimedia presentation

Computers and text

Font editing and design tools

Hypermedia and hypertext
Based on material from:
Vaughan, T. (2014). Multimedia: Making it Work (9th Edition) . New
York: McGraw-Hill

Learning Outcomes

Define the terminology of text in multimedia

Demonstrate the use of text in multimedia presentation

INTRODUCTION
TO TEXT
4

Introduction

Text came into use about 6,000 years ago where
meaningful marks were scraped onto mud tablets
and left to harden in the sun:

Only for members of the ruling classes and the
priesthood.

In some former eras it was a capital offense to
read, unless you belonged to the proper social

Introduction (cont.)

Now?
•
Reading and writing are expected and
necessary skills.
•
Another revolution, the WWW and its
native language, HTML.

Introduction (cont.)

Importance of text in multimedia products:
•
To explain how the application work.
•
To guide the user in navigating through
the application.
•
Deliver the information for which the
application was designed.

What is Text?

Alphabet characters : A – Z

Numbers : 0 – 9

Special characters :

Punctuation [. , ; ‘ …]

Sign or Symbols [* & ^ % $ £ ! /\ ~ # @ .…]

May also include special icon or drawing symbols ,
mathematical symbols , Greek Letter , etc

What is Text? (cont.)
Factors affecting legibility of text:
1)Size
2)Background and foreground colour
3)Style
4)Leading (pronounced “ledding”)

UNDERSTANDING
FONTS AND
TYPEFACES
10

Understanding Fonts and
Typefaces

Typeface – a family of graphic characters
that usually includes many type sizes and
styles (font family).
•
Example:
•
Arial
•
Calibri

Understanding Fonts and
Typefaces

Font - is a collection of characters of a
single size and style belonging to a
particular typeface family.
•
Typical font styles : bold, italic,
underline, superscript, etc.
•
Type sizes are expressed in points.
•
Example: Arial Black, Arial Narrow, Arial
Rounded MT Bold
ABC ABC ABC

Understanding Fonts and
Typefaces (cont.)
The study of fonts and typefaces includes the
following:
1) Font styles
2) Font sizes
3) Cases
4) Serif versus Sans Serif

Understanding Fonts and
Typefaces (cont.)
1) Font Styles

The technology of font effects in bringing viewer’s
attention to content:
•
Bold
•
Italic
•
Underline
•
superscript
or
subscript
•
Embossed or Shadow
•
C o l o u r s
•
Strikethrough

Understanding Fonts and
Typefaces (cont.)
2) Font Sizes

Font size is measured in points.