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Pub_as_Adv-Future_of_HS

Pub_as_Adv-Future_of_HS - A Publisher as Advocate for...

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A Publisher as Advocate for Change: The Need for New Publishing Models Steven Rasmussen Publisher, Key Curriculum Press The Future of High School Mathematics Conference September 27, 2008 Washington DC
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National Curriculum Publishers
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Orthodoxy: Publishers Heterodoxy: Everyone Else
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With Respect to David Bressoud’s Presentation: 1. Could it be that college placement exams can not recognize solid mathematical understanding in competent students? 2. Why do so many students flee from university math courses? Lack of preparation? Lack of interest in courses they find at college? Poor teaching at the university level? Poor college curriculum material? 3. What steps are taken at the college level to welcome and recruit students into mathematics? High schools seem to send plenty of kids.
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P Publishers
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High Costs, High Stakes, Poor Results “Welcome to My Publishing World” New texts require an investment of $2M to $5M per year of curriculum Sales and marketing costs can be 50% of sales New books must generate a return on investment quickly Publishing is a high risk business Publishers are not very profitable
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And you thought I wasn’t going to show Sketchpad! Follow the Money with The Geometer’s Sketchpad
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Consequences: • Publishers are risk averse • Conformity is the safest strategy • There are large barriers to market entry—and that works for the publishers who dominate the market • Faced with choices on what to sell, publishers go with the easiest book to sell
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• Publishers are fundamentally sales organizations • Books tend towards a “please everyone” strategy
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