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Unformatted text preview: influenced your decisions (see figure 7.2 in your textbook for ideas): Psychological characteristics (internal) Personal characteristics (internal) Cultural characteristics (external) Social characteristics (external) 2. Describe each stage of the Buyer Decision Process for your decisions (see figure 7.8 in your textbook). How did the process differ between the two decisions? Why were there differences?...
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This note was uploaded on 11/09/2011 for the course BUS ECO 101 taught by Professor Nguyen during the Three '11 term at Monash.
- Three '11