sample - 1. What is the definition of marketing? A. B. C....

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1. What is the definition of marketing? Student Response Correct Answer A. a process of identifying new products B. coordinating production assembly lines C. the process in which needs and wants are obtained by creating and exchanging value with others D. producing products and services for consumers Score: 1/1 2. In marketing terms, a television show is a __________ that can be offered to a market to satisfy a need or want. Student Response Correct Answer A. strategy B. product C. promotional tool D. none of the above Score: 1/1 3. A company that sells products to individuals and households for personal use emphasizes which of the following customer markets? Student Response Correct Answer A. reseller B. government C. consumer D. business Score: 1/1 4. ________ help the organisation stock and move goods from their points of origin to their destinations. Student Response Correct Answer A. resellers B. marketing service agencies C. physical distribution firms
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Student Response Correct Answer D. financial intermediaries Score: 1/1 5. Why is the demographic environment a major interest to marketers? Student Response Correct Answer A. because it creates problems for marketers B. because it involves global financing C. because it involves people and people make up markets D. because it involves diverse consumer products Score: 1/1 6. What is the goal of marketing intelligence? Student Response Correct Answer A. to identify competitors B. to enhance customer relationships C. to determine employee performance D. to improve strategic decision making Score: 1/1 7. __________ is the function that links the consumer, customer and public to the marketer through information. Student Response
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This note was uploaded on 11/09/2011 for the course BUS ECO 101 taught by Professor Nguyen during the Three '11 term at Monash.

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sample - 1. What is the definition of marketing? A. B. C....

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