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Ambrosini 1 Kerilyn Ambrosini Professor Shultz COMS 101-16 14 January 2011 It Keeps Going, and Going, and Going… Super Bowl Sunday, it’s all about the game, the food and the people. Commercial break means time to get up and snack or visit. On the contrast, some will stay watching the television just to see the commercials. Advertisements are not limited to television. They appear everywhere, newspapers, billboards and on the World Wide Web. This paper will discuss the background, platforms and a few methods of advertising. In order to dive into the world of advertising, we must take a look at the history and origins of advertising. One of the pioneers in business advertising was Johnathan Holder. The London man handed out to his customers an itemized list of what he sold and his prices. “The paper in which this item of news was recorded seems to have regarded Mr. Holder’s practice as a dangerous innovation, and remarks that it would be destructive to trade if shopkeepers lavished so much of their capital in printing useless bills” (Sampson). In the beginning of advertising, it was considered ridiculous and a frivolous waste of funds. How quickly those thoughts changed as the economy grew. When the British colonized the American continent, they the colonies advertised in their newspapers. Word of a bright, exciting life in the New World spread like wildfire and soon the 13 American colonies were formed. The colonists brought over their religions, trades and the advertising techniques they had learned in Great Britain. In 1704, the first newspaper
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2 advertisement was published in the colonies and the industry grew from there (Advertising Ag Timeline). Benjamin Franklin led the way in advertising. He was the publisher of The Philadelphia Gazette and Poor Richard’s Almanac . In these publications, he further inserted illustrations next to the words in the ad. He also gave more details on the advantages of the product (Fleming). By doing such promoting of his product, Franklin changed the way America looked at advertising. Just as the American colonies revolutionized Great Britain’s government, they also revolutionized advertising. Out of this revolution, came the evolution of “the brand”. As advertising grew, brands of products or services became more and more well known and competition grew. Advertisements not only pushed the elements of the product or service, but also compared that product to others. Along with their name brand, advertisements began to gain credibility.Along with brand names came slogans. In 1890’s, catchy slogans caught on. Among the first of slogans was the Kodak camera’s advertising phrase, “You Press the Button, We Do the Rest” (O’ Barr). The job of making a slogan and creating an advertisement only expanded. Since the advertising industry was progressively growing, people saw the opportunity to
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This note was uploaded on 11/12/2011 for the course COMS 101 taught by Professor Twisselman during the Winter '08 term at Cal Poly.

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ad essay real - Ambrosini 1 Kerilyn Ambrosini Professor...

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