MITCMS_100F10_lec03

MITCMS_100F10_lec03 - Media technology apart from content...

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Media technology apart from content McLuhan: The medium is the message Lundemo: broken tech
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Marshall McLuhan 1911-1980 Canadian educator Named “patron saint” of Wired magazine ‘the global village’ hot and cool media the media is the message © Horst Ehricht. All rights reserved. This content is excluded from our Creative Commons license. For more information, see http://ocw.mit.edu/fairuse .
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McLuhan “The electric light is pure information. It is a medium without a message” “The ‘content’ of any medium is always another medium” “the ‘message’ of any medium or technology is the change of scale or pace or pattern that it introduces into human affairs.” “it is only too typical that the ‘content’ of any medium blinds us to the character of the medium”
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McLuhan “the effects of technology do not occur at the level of opinions or concepts, but alter sense ratios or patterns of perception steadily and without any resistance.” Print culture Television Computers Internet
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This note was uploaded on 11/11/2011 for the course MATH 180 taught by Professor Byrns during the Spring '11 term at Montgomery College.

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MITCMS_100F10_lec03 - Media technology apart from content...

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