DAT 565 Week 4 Apply Sign Asgnt Globalization, Info Research.docx

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1Globalization and Information ResearchGlobalization and Information ResearchDAT 565Michael ThomasLezlie BanksJune 29, 2020
2Globalization and Information ResearchPart 1: Globalization and Information ResearchGlobalization is what any major company that hopes to be successful will want to have.Having a globalized company means that it’s well known by many countries worldwide andshould have a certain success on a grand scale.Netflix is a prime example of a big company thatturned into a global known huge success. For this first part I will reference this article on therising success of Netflix.According to the article listed above, what were the most important strategic movesthat propelled Netflix’s successful international expansion?Netflix’s success can be attributed to two strategic moves which are a three-stageexpansion process into new markets and the ways it worked with those markets. The first part ofNetflix’s globalization project was to understand the traditional model of expansion and to learnfrom the experience. The second part of the phase was for Netflix to learn from the first and toexpand it’s market to over 50 countries. This was supported by investments in content gearedtoward the preferences of those geographies, as well as technological investments in big data and

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Term
Fall
Professor
Kirsten Hoyte
Tags
Test, Null hypothesis, Statistical hypothesis testing, GLOBALIZATION AND INFORMATION RESEARCH

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