Week 4 Signature Assignment Globalization and Information Research.doc

This preview shows page 1 - 3 out of 6 pages.

1Signature Assignment: Globalization and Information ResearchJamie MoodyDAT/565June 30th, 2020Lezlie Banks
2Summary of StrategyNetflix was able to make strategic moves into a three-stage expansion process and thenwas able to set procedures that worked within those markets. They carefully picked certainmarkets to use a trial and then learned from those markets before moving forward. The nationalregulation restrictions were a challenge that they had to overcome which is why they had tomake deals specific for each region and sometimes each country. They were able to learn abouteach country like France and India who only offered local-language video content, and work toexpand on that. The company did a good job about learning from each phase before moving ontothe next one. This is something that companies need to do if they plan on being successful.InvestmentsSome of the data that collected that was super important was learning what was attractiveto each region and country, what did all the countries share far as similarities and what wasavailable when it comes to internet. Building relationships with internet providers will also helpyou be successful which is why Netflix created those relationships. Their product relays heavily

Upload your study docs or become a

Course Hero member to access this document

Upload your study docs or become a

Course Hero member to access this document

End of preview. Want to read all 6 pages?

Upload your study docs or become a

Course Hero member to access this document

Term
Fall
Professor
Kirsten Hoyte
Tags
Statistical hypothesis testing, Statistical significance

  • Left Quote Icon

    Student Picture

  • Left Quote Icon

    Student Picture

  • Left Quote Icon

    Student Picture