Persuasive_Speaking_ch.14

Persuasive_Speaking_ch.14 - persuasive Speech Example...

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persuasive Speech Example
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Persuasive Speaking Chapter 18
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Knowledge Objectives Understand the process of persuasion and how attitudes, beliefs , and behaviors are influenced Understand the techniques that persuaders use to influence others
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Goals of Persuasion Persuasion is the process of influencing another’s person’s beliefs, attitudes, values and behaviors (strengthen, weaken, change, motivate) Attitude Belief Value Behavior
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Guidelines for Persuasive Speaking Your ability to persuade your listeners will depend on your effective use of the following: Anticipate Selective Exposure Listeners seek information that supports their beliefs and avoids information that doesn’t Ask for Reasonable Amounts of Change Persuasion is more effective when it strives for small changes
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Supporting Materials Logical Appeals (logos) Logic supported by reliable facts and evidence Reasoning from specific instances to develop and general principle Reasoning from causes and effects Reasoning from Sign
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Persuasive_Speaking_ch.14 - persuasive Speech Example...

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