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Unformatted text preview: Be accountable Advertising Truth Substantiation Comparison Bait advertising Guarantees and warranties Price claims Testimonials Taste and decency PR Advocacy Honesty Expertise Independence Loyalty Fairness Competition Disclosure of information Safeguarding confidences Conflicts of interest Enhancing the profession Conflicts of interest...
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This note was uploaded on 04/06/2008 for the course COMMUNICAT Ethical Is taught by Professor Williams during the Fall '07 term at Ithaca College.
- Fall '07