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Unformatted text preview: Be accountable Advertising Truth Substantiation Comparison Bait advertising Guarantees and warranties Price claims Testimonials Taste and decency PR Advocacy Honesty Expertise Independence Loyalty Fairness Competition Disclosure of information Safeguarding confidences Conflicts of interest Enhancing the profession Conflicts of interest...
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- Fall '07
- Communications, Bait advertising, Bait advertising Guarantees, Independence Loyalty Fairness, SPJ Seek truth