COM 127 Reference Guide Template (1).docx - Communication...

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Communication Channels Reference Guide Name: Demetria Jones Mass Media Mass Media is communication that is dispatched to many people through print or electronic media. When the current president of the United States wants to make a quick comment and or statement, he uses Twitter which is a mass media tool. It allows his point of view to be seen and documented for the world to see in matter of seconds. When a company needs to issue an apology letter, they will use mass media. This way they’ll able to reach as many people as possible who may have been offended by their actions. When you turn on your television to watch the local news or CNN. Moreover, when your program is interrupted for an important announcement (breaking news) to be heard. This is another form of mass media as they deliver stories to the masses to be seen nationwide. Common Types 1. Social Media: Websites and applications that enable users to create and share content or to participate in social networking.

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