class notes test 3

class notes test 3 - Test3 SocialInfluence...

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Test 3 23:42 Social Influence  First day of class= social influence Influenced on daily basis Internalization-  public and private change (do it when on own also) External influence - public change in behavior Only do it when other people are there.  Types of external influence: Conformity-  in response to social norm Compliance-  in response to a direct request Ex/ Please stand  Obedience-  in response to direct order Ex/ Get up Types of Social Power  (French and Raven) Coercive-  ability to punish behavior Leads to compliance Requires constant surveillance Reward-  ability to reinforce behavior If reward is doubted- power is gone
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Needs to be done carefully Eventually they will always expect the reward- costly Legitimate-  role or position Police officer, school principle, parent, grandparent Will you do it on your own? When you are alone? Possibly.  Expert-  specialized knowledge or training Ex/ surgeon, computer engineer, town planners, nurses…  “House”- gets away with being an asshole because of his expertise Referent - respect or admiration Information-  access to content Conformity Public chanfe in behavior in respond to perceived social norm 2 research paradigms: 1. Norm formation Task (Sherif) used autokinetic effect perceived movement of stationary light asked to estimate how much it was moving.  Individuals varied in how much they thought it was moving.  Each person, however, remained consistent- developed their own norm.  When people were then put into a group- 
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Individually- 1, 2 and 7.5 inches First session- 2, 3, 4 inches  2 nd  session- a little closer together 3 rd  session- all said 2.5 inches  Social Norms Rules for acceptable and expected behavior in specific situations Apply within social/cultural groups Generally informal 2 Research Paradigms: 2. Judgment Task (Asch) Line Judgment Task- used in Asch’s conformity studies Standard line matches A B or C? 76% conform to incorrect judgment at least once at first goes around everyone would say B- so you say B.  next time- everyone says C- so you say C.  Sherif’s vs. Asch’s studies Why do people confirm? Sherif: Informational social influence Based on need to be right (need to know the answer)
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So we look around to see what the right thing is.  Asch: It wasn’t for information- because it was very obvious what was right Normative Social Influence Based on the need to be liked Factors that influence conformity Group size You + 3 or 4  chances of conformity are higher. (doesn’t matter if more than 4= 4 and 15  are the same) Group Consensus All it takes is one person to say “I disagree” or start conforming  Group Cohesiveness 
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class notes test 3 - Test3 SocialInfluence...

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