Comm Final Review - Paradigm a broad framework that guides...

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Paradigm: a broad framework that guides the work of scholars over a long period of time, as they conduct research and develop specific theories. Anomalies: An inconsistency or discrepant observation that challenges the paradigm. Information Transmission Paradigm: how communication transmits accuracy from 1 place to another. Constitutive Paradigm: How communication creates situations, social acts, and relationships. Public and Mass Communication: Argumentation : to make an argument, not to have an argument. Goal: to convince critical audience of the acceptability by reasonable justification. Standpoints and arguments: propositions : assertions, statements about: affairs, opinions, etc. Rules – Freedom Rule : freedom to argue. 2) Burden of Proof : defend if called out. Relevance: Relate ideas to standpoints, Validity: arguments must follow. Clarity: standpoints/arguments; imply them unambiguously. Fallacy: ??violation of an argumentation rule Rhetoric : to influence others by modifying their beliefs, values, or attitudes by means of persuasion. Rhetorical Devices: Ethos: character Pathos: sentiment, emotion Logos: words List of 3/(clap trap), contrasts:??? Non-verbal Communication in speeches : 50% how you look (carry yourself) 40% sound, 10% what you say. Speech immediacy : animated/sociable, how interesting of a speaker you are. Posture: hostage (hands folded in front), Straight-jacket (arms folded), etc. Gaze : eye contact at ends of your sentences Gestures : “steeple” position, not too exaggerated. Body Movement : frame of dominance orientation (F.D.O) – establishing by feet – occasional body movement, reduce distance from audience Para language : non-verbal communication (pitch variety, loudness), vocalics – hesitation markers, Hedgers/qualifiers (like, I guess) Vocalizing punctuation exercise : say: comma, or period in rehearsal. Then don't say it in real life to eliminate: ummm, like, etc. Speech Rate : fast. Speak slower when audience favors standpoint, faster when audience disagrees with standpoint. Mediated Communication: communication technology is internet, wills, scrolls, cave drawings, calendars, cellphones. : media comm: technology that you use (broadcasters), and plural for medium – anything to use to communicate. Mediated Comm : communication mediated by technology (media), other objects/artifacts (ex, relay race, the baton) Concepts, ideas, principles, and people. Communication medium as a tool : technology tools that extend our ability to create, translate, receive, and process: visual, auditory, olfactory, gustatory, or tactile messages. Extension of Man
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This note was uploaded on 11/11/2011 for the course COMMUNICAT 101 taught by Professor Lieberman during the Fall '08 term at Rutgers.

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Comm Final Review - Paradigm a broad framework that guides...

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