Lecture+5+-+Bowling+Alone+and+Social+Capital

Lecture+5+-+Bowling+Alone+and+Social+Capital - COM354: ...

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Unformatted text preview: COM354: Mediated Communica3on Bowling Alone & CMC Sept. 20, 2011 Prof. Ma>hew Weber Next Class: • Tuesday: Media-on & Sociability – Putnam - Ch. 1 - Bowling Alone – CMC Ch. 12 • Thursday: CMC & Personal Rela-onships – CMC Ch. 6 – Boase & Wellman ar-cle 2 Bowling Alone • Situated in a study of the changing nature of community in America • 1960s & 70s: peak of civic engagement in America? – 1920 - - > 1960 - par-cipa-on in pres. elec-ons grew 1.6 percent each month – 36 percent of Americans held poli-cs in “high esteem” – 66 percent - > most people can be trusted • Putnam’s hypothesis 3 Social Capital Theory • Social capital: social networks have value – social context affect the produc-vity of individuals and groups – SC: connec-ons among individuals - social networks and the norms of reciprocity and trustworthiness that arise from the (p. 19) • Social capital is both a private and a public good – “the favor bank” – both specific and generalized • Two types of social capital – bridging (inclusive) – bonding (exclusive) 4 Social Capital Theory • 1970s onward: a decline in social capital in America – – – – pressures due to -me & money - growth of the 2- career family suburbaniza-on electronic entertainment** (25%) genera-onal change**** (50%) 5 6 7 8 9 10 11 12 13 14 15 16 ...
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