Lecture+7+-+Online+Dating

Lecture+7+-+Online+Dating - Love Online Reading for ...

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Unformatted text preview: Love Online Reading for Thursday - 9/27 • CMC Ch. 13 • Turkle Ch. 6 - Love’s Labor Lost 2 Love Online • Big business!!! – In the US, online daDng is a $1.3 billion market (AdAge 2011) – 24 million users in the US visit an online daDng site once a month (ComScore 2011) – 31% of the US either uses online daDng sites or knows someone who has – Not just the domain of young adults • Match.com - 25% of members are 50 - 65 – Online daDng sites run the gamut • Generic board market • Specialist sites - divorcees, widowers, “others” – According to Match.com, 17% of couples who married in the US in 2009/2010 met online 3 Online Da;ng Sites • Enable users to iniDate a romanDc relaDonship with another person though connecDons established online • Key elements: – Individuals create a personal profile where they describe themselves using text and oben a visual content (e.g. photos). – People also describe what characterisDcs they are looking for in a partner. – Site returns matches; allows users to filter for matches • Different from developing romanDc relaDonships in other websites, such as chat rooms, discussion message boards, or social networking websites (e.g. Facebook) 4 Match.com 5 Plentyoffish.com 6 OKCupid.com 7 Greatboyfriends.com 8 Geosingles.com 9 Niche/specialty Sites • Gay.com – LGBT daDng – Profile asks mannerisms (masculine/butch), tahoos, piercings, HIV status, about home & family, how out are you and your match • Seniorpeoplemeet.com – For adults age 50+ • Datemyschool.com – Grouped by school; alumni & grad students are included 10 Gay.com 11 Why date online? • • • • TradiDonal social networks are too broad DaDng sites offer a more convenient environment A safer environment Offers a large pool of potenDal romanDc choices 12 Self- presenta;on: 2- stage model • MoDvaDonal process – MoDvaDon is connected to the importance of the goal – AnDcipaDon of future interacDons increases moDvaDon – Publicness increases moDvaDon to control impressions • ConstrucDon process – MoDvaDon correlates to Dme spent controlling how others see a person – First, people decide how they want to be perceived – Second, people implement the desired impression 13 Self presenta;on: online da;ng sites • Frequent characterisDcs people include in their profile: – – – – – – Basic informaDon (gender, age, occupaDon, sexual orientaDon) Physical ahributes Areas of interest Hobbies Desires, hopes, aspiraDons (with regard to the relaDonship) Unique characterisDcs (e.g. religious beliefs, poliDcal orientaDon) • In order to sell yourself – – – – Indicate mostly their good traits and neglect any negaDve characterisDc Some exaggerate and present a “beher self” People may lie or promote certain features SelecDvely edit and rewrite 14 Why do people sell themselves online? • The Social Exchange PerspecDve – People seek more rewards than costs in their relaDonships • The EvoluDonary PerspecDve – Men seek certain traits in their female partner (i.e. to be ferDle for reproducing offspring) – Women seek specific characterisDcs in their male partner (i.e. signs of strength showing they are able to protect and to provide). 15 ...
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This note was uploaded on 11/11/2011 for the course COMMUNICAT 192:354 taught by Professor Weber during the Fall '11 term at Rutgers.

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