Lecture+13+-+Privacy

Lecture+13+-+Privacy - Privacy For Thursday • Lying ...

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Unformatted text preview: Privacy For Thursday • Lying and Deceit – CMC Ch. 17 2 Social Media and Surveillance • What happens in Vegas, stays on Facebook! 3 4 5 6 7 Is it legal? A pro-life group has a display. Pro-choice supporters protest. They also take close-up pictures of the individuals manning the display and attending the display. They post the pictures on a “University Students for Life” FaceBook “fan page.” The page is not password protected. 8 Surveillance & Accuracy • Who is “you” online – Google yourself – EX: • • • • Highly qualified job seeker Lawyer Professional resume No responses in 4 months of searching • Google search of name found that – A person with the same name was involved in a obscenity lawsuit – And another person with the same name had been disbarred 9 Social Media and Your Career • According to a 2009 MicrosoW Survey – 45% of employers “always” research candidates online – 35% of employes research candidates online “most” of the \me – yet – Only 11% of job seekers are “very concerned” about their online reputa\on – And 18% are “somewhat concerned” 10 boyd & Hargi>ai 11 boyd & Hargi>ai 12 Social Media and Privacy • The Privacy Paradox – Revela\on and self- disclosure – Implied consent • Why consent? – Personal data - > lack of legal control – Lack of bargaining power – No downstream control 13 Social Media and Privacy • Market Distor\on & Behavioral Economics – Incomplete of asymmetric informa\on – Bounded ra\onality – Devia\ons from ra\onality • Results in ar\ficially low valua\on of personal informa\on • Bad bargain for users – Centralized data collec\on; transferral of personal informa\on ownership • New func\ons: – social informa-on exchange – benefit of joining social phenomenon 14 The e- Commerce model Money Personal information associated with delivery of current goods or services and the provision of future goods or services Merchandise Services ?? ?? Database ?? 15 The gmail model Initial negotiation and transaction (looks like the ecommerce model) A little bit of personal information In exchange for services 16 The gmail model Lots of personal information Subsequent negotiations and transactions for the exchange of personal information between contacts The gmail model Lots of personal information Subsequent negotiations and transactions for the exchange of personal information between contacts The SNS model A little bit of personal information In exchange for services The SNS model Lots of personal information Lots of personal information A little bit of personal information In exchange for services 20 The SNS model Lots of personal information Lots of personal information A little bit of personal information In exchange for services Lots and lots and lots and lots of personal information In exchange for ??? 21 The SNS model Lots of personal information Ads Lots of personal information A little bit of personal information Ads In exchange for services Ads ?? ?? Database ?? Lots and lots and lots and lots of personal information In exchange for ??? 22 Social Media and Privacy • Market Distor\on & Behavioral Economics – Incomplete of asymmetric informa\on – Bounded ra\onality – Devia\ons from ra\onality • Results in ar\ficially low valua\on of personal informa\on • Bad bargain for users – Centralized data collec\on; transferral of personal informa\on ownership • New func\ons: – social informa\on exchange – benefit of joining social phenomenon 23 Social Media and Privacy • New func\ons: – social informa\on exchange – benefit of joining social phenomenon • Social phenomena: – evolu\on of social organiza\on • bounded groups • to glocaliza\on • to networked individualism – performance of online iden\ty • asser\ng a digital iden\ty • performance of mul\ple selves 24 ...
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This note was uploaded on 11/11/2011 for the course COMMUNICAT 192:354 taught by Professor Weber during the Fall '11 term at Rutgers.

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