Brochures+and+other+info+pieces - Message Design for Public...

Info iconThis preview shows page 1. Sign up to view the full content.

View Full Document Right Arrow Icon
This is the end of the preview. Sign up to access the rest of the document.

Unformatted text preview: Message Design for Public Message Design for Public Relations & Organizational Communication Brochures & Other Information Pieces Brochures Brochures • Arouse interest • Answer questions • Provide sources for more information • Serve as support pieces • Short, tight copy • Fit copy to design or vice versa • Portable Planning the Brochure Planning the Brochure • Intended audience/s? • Objective: to inform or to persuade? • Is a brochure the best medium? • What resources do I have: budget, time, skills? The Audience/s The Audience/s • Specialized or general? • Persuasive? • Informative? • State the audience action required • Durability vs. disposability Brochure Format Brochure Format • Typically 6 panels of a folded 8 ½” x 11” sheet • Chronological text doesn’t work well in brochure format • Think in terms of blocks/chunks of information • Q & A format • FAQ format • Problem­solution • Numbered formats Positioning Your Brochure Positioning Your Brochure • Must be consistent with other related information pieces in style. • Must adhere to other branding elements: font, colors, paper choice, design treatment • Shorter copy is best • Adequate white space still needed for design effectiveness Presenting the Information Presenting the Information • Via six panels • Front panel & final panel: design implications • Each panel somewhat self contained • Front panel/cover must draw readers in via arresting headline and graphic element • Use direct headlines for front panel Panel 2 • First of the inside spread: the logical start • Builds interest • Refers to the title • Try to keep all related copy on one panel Panel 3 to 4 Panel 3 to 4 • The main body of the brochure • Can work together as related text • Can be treated as two discrete panels Panel 5 & 6 Panel 5 & 6 Panel 5 • May form part of the other panels • May be a teaser for the inside content Panel 6: outside back cover • Mailing or other contact information Flyers Flyers • Flexible • Single sheet: one or two –sided • Akin to a print ad • Inexpensive • Disposable Other Considerations Other Considerations • The panels must be folded to present the information logically • Use crossheads or subheads • Use shot blocks of text/paragraphs & related photos or illustrations • Allow for white space which increases readability Other Information Pieces Other Information Pieces Posters • Larger, more expensive version of a flyer • Very costly • Not as heavily used in public relations Booklets • Special purpose • Tight copy ...
View Full Document

This note was uploaded on 11/11/2011 for the course COMMUNICAT 192:313 taught by Professor Titus during the Spring '11 term at Rutgers.

Ask a homework question - tutors are online