Crossheadsappearinbodyofstoryas transitions

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Unformatted text preview: s • Titles for feature stories • Keep them short • Don’t use vague words or phrases • Use short words Subheads and Crossheads Subheads and Crossheads • Subheads amplify a headline • Crossheads appear in body of story as transitions • Crossheads can save a lot of copy space • Crossheads must be short • Use crossheads throughout a story, or not at all Captions • Should be brief • Use smaller font size than story copy • Avoid vague captions • Should enhance, not exactly replicate a photo or illustration Pull Quotes Pull Quotes • Actual or edited version of ac...
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