Newsfeatures

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Unformatted text preview: Message Design for Public Message Design for Public Relations & Organizational Communication News Features Feature Writing Feature Writing • Less straight, hard news • Presents a context • Less objective • Presents a point of view Feature Writing Feature Writing • More human interest • More creative writing • More quotes used Feature Writing Feature Writing • The lead: – Delayed lead may be used to add interest and drama – A quote – A metaphor or simile – Anecdote or analogy – Sets the scene Feature Writing Feature Writing • The body – Get to the point early – Use transitions effectively – Paint word pictures Feature Writing Feature Writing • The ending – Summarizes main points – Refers back to the beginning in some way – Calls for action Feature Writing Feature Writing • Personality profile • Product or service profile • Organizational profile Writing Display Copy Writing Display Copy Headlines • Headlines for news storie...
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