Newsletters - MessageDesignforPublic MessageDesignforPublic

Info iconThis preview shows pages 1–5. Sign up to view the full content.

View Full Document Right Arrow Icon
Message Design for Public  Message Design for Public  Communication Communication Newsletters Newsletters
Background image of page 1

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
Newsletters Newsletters Over 50,000 corporate newsletters  Over 50,000 corporate newsletters  published annually in the USA published annually in the USA Targeted to a highly unified audience  Targeted to a highly unified audience  with a common interest with a common interest Total editorial control Total editorial control
Background image of page 2
Types Types Associations Associations Community groups Community groups Institutional (for profit, nonprofit, aimed at  Institutional (for profit, nonprofit, aimed at  employees employees Publicity (marketing-related, politicians,  Publicity (marketing-related, politicians,  celebrities) celebrities) Special-interest Special-interest Self-interest for profit (aimed at professional  Self-interest for profit (aimed at professional  groups) groups)
Background image of page 3

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
Newsletters and Communication  Newsletters and Communication  Flow Flow Allows for top down communication Allows for top down communication
Background image of page 4
Image of page 5
This is the end of the preview. Sign up to access the rest of the document.

Page1 / 19

Newsletters - MessageDesignforPublic MessageDesignforPublic

This preview shows document pages 1 - 5. Sign up to view the full document.

View Full Document Right Arrow Icon
Ask a homework question - tutors are online