Sample+Timeline+for+a+PR+program+plan

Sample+Timeline+for+a+PR+program+plan - Timetable...

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Timetable AH*=Agency Hours Sept. Oct. Nov. Dec. Jan. Feb. Mar. Apr. May June July Aug. Evaluative Research Research/ Survey #1 $6,500 Research $2,500 Research/ Survey #2 $6,500 Research $2,500 Advertising TV ad During football halftime $49,500 TV ad During basketball halftime $49,500 Brochures Producti on and Distributi on on first day $13,520 PSA’s PSA (2) $32,400 PSA (2) $32,40 0 PSA $16,200 PSA $16,200 PSA (2) $32,400 PSA $16,200 PSA $16,200 Feature Articles Pitch Letters Pitch Letters Feature Articles (2) $8,576 Pitch Letters Feature Article $4,288 Pitch Letters Feature Articles (2) $8,576 Pitch Letters Feature Article $4,288 Pitch Letters Feature Article $4,288 Feature Article $4,288 Rutgers Employee Town Meetings Town Meeting (2) $5,200 Town Meeting (2) $5,200 Town meeting (2) $5,200 E-Newsletters Newsletter distributed $8,600 AH Newsletter distributed $8,600 AH Newsletter distributed $8,600 AH
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News Releases News Release No cost News Release (2) No cost News Release (2) No cost News
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Sample+Timeline+for+a+PR+program+plan - Timetable...

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