Unformatted text preview: Speechwriting: Speechwriting: A Collaborative Effort
• Put yourself in the speaker’s shoes
• Understand the speaker’s outlook speaking style body language tone of voice speech patterns personality Types of Speeches
Types of Speeches
• To inform: clarify, instruct, demonstrate
• To persuade: convince, influence, motivate
• To entertain: celebratory, emotive Delivery • Extemporaneous: outline format with notes
• Impromptu: speaking off the cuff; no notes; no preparation beforehand
• Scripted: every word written
• Memorized: every word written and memorized
• PR professional responsible for writing the speech and coaching the speaker Preparation & Writing
Preparation & Writing
• Be wary of off the cuff speeches
• Prepare beforehand
• What is your specific purpose?
• Understand your audience
• Have wellorganized ideas
• Have adequate support
• Strive for effective delivery Specify your Purpose
Specify your Purpose
• What effect do you want to have on your audience?
• Your purpose determines the nature of your presentation: – a/v support?
– organization of ideas?
– method of delivery? Analyze the Audience
Analyze the Audience
• What’s the occasion?
• Who are the people: – are they interested, – knowledgeable about the subject, – what are their demographics Check out Logistics Beforehand
Check out Logistics Beforehand
• Type of venue: large auditorium; smaller meeting room?
• Will there be a podium, or table and lectern or just a standing mike?
• Outdoors: will there be power supply, covered area or not?
• Lap top projection possible?
• Mike/amplifier in place or not?
• What’s the program?
• Are you the only speaker?
• If a panel, where do you fit in the order of speakers? Organizing your Speech
Organizing your Speech
– Introduction: get their attention Establish rapport
Preview: tell your audience what they are going to hear Body Arrange main points logically
Used data to support each main point Conclusion Review/summarize your key points
End with a memorable statement
Call for action if needed Stylistic Issues
• Repetition works: – tell them what you’re going to tell them, tell them, and then tell them what you’ve just told them. Stylistic Issues
• Good introductions: – Can be anecdotes
– A provocative question
– A story
– An unusual fact
– An analogy or metaphor Stylistic Issues
• You’re writing for the listening ear, not the reading eye
• Keep your sentences short
• Use the active voice as much as possible
• Use “we” and “us” and “our” rather than “you” and “your”: make the audience feel as if you’re talking WITH them not talking TO them Stylistic Issues
Use more monosyllabic and fewer polysyllabic words
Be sensitive to any speaking issues your speaker may have and words that are difficult for him/her
If the speaker is reading from an outline or a verbatim script, print it out in large type: 20 to 24 point, not 12 point, and use upper and lower case, NOT all bold Delivery
• Practice, practice, practice
• Maintain eye contact with the audience: select someone in the far back right, far back left, middle, and front rows and look at each of those people in turn
• It’s natural to be nervous, everyone is in front of a group
• When you/your speaker starts feeling anxious, take deep breaths
• Speak slowly; don’t rush through Delivery
• Remember that your audience doesn’t know your topic as much as you do
• Imagine everyone in the audience without clothes on: that will lessen your nervousness.
• Tell your speaker or you to wear comfortable shoes and a comfortable outfit: don’t wear brand new attire as you don’t want to be distracted by attire issues Answering Questions
• Anticipate questions by doing a dry run beforehand with your speaker: prepare tough and easy questions and develop answers
• After the speech, repeat the question or paraphrase, clarify if needed.
• Answer honestly and directly; don’t obfuscate or digress
• It’s OK to say you don’t know the answer
• Don’t let one or two questioners monopolize the Q&A session Preparing Audio Visual Aids
Preparing Audio Visual Aids • Bivens: pp. 282 – 297
• Learn to use PowerPoint and guide your speaker in its use ...
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- Spring '11
- power supply, speechwriting, stylistic issues, • Bivens