Advertising-PPR-N - The very first law of advertising is to...

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The very first law of advertising is to avoid the concrete promise and cultivate the delightfully vague. In our factory, we make lipstick. In our advertising, we sell hope. Half the money we spend on advertising is wasted. The trouble is we don’t know which half. Advertising tells us what unnecessary luxuries we can’t live without. If you think advertising doesn’t work, just think of the thousands of Americans who think yogurt tastes good. Not advertising to save money is like not wearing a watch to save time.
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Communication-based Professions Journalism Public Relations Marketing Marketing Communication Advertising Investor Relations Employee/Organizational Communication Public Policy/Lobbying Advocacy Social Responsibility Politics
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Communication-based Professions Common skills/traits Writing, writing, writing Verbal Listening Strategic thinking Interpersonal Curiosity Broad interests Healthy perspectives Sense of history/place/time/culture/ Continual reading Comfort with business/technology/issues
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