Advertising-PPRRev - PRFunctions Advertising...

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Message Design 1 PR Functions Advertising Analyst Relations  Brand Management  Community Relations Crisis Management Employee Communications Executive Support Investor Relations Issues Management Marketing Communications  Media Relations Philanthropy Public Policy
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Message Design 2 PR Tactics  Advertisements  Backgrounders  Brochures  Features Articles  Issue Statements  Letters to Editors  News Releases  Op ed Articles  Pitch Letters  Presentations  Speeches  Video Scripts  White Papers
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Message Design 3 Advertising: As a PR Tactic What is Advertising?     Advertising is paid  communication through a  non-personal medium  in which the sponsor is  identified  and the message  is controlled .  
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Message Design 4 Why use Advertising? Advocacy
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Advertising-PPRRev - PRFunctions Advertising...

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