Pitch+Letter-PPR-N+_1_

Pitch+Letter-PPR-N+_1_ - Principles of Public 1 An example...

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Unformatted text preview: Principles of Public 1 An example of pro-active public relations, a pitch letter is a tool to help obtain positive media exposure, support ongoing news coverage and maintain media relations. The Pitch Letter The Pitch Letter A brief “letter”, almost never longer than one page, written to increase media interest in a newsworthy event, generate media coverage of facts related to the newsworthy event pique the journalist's interest in a story related to your organization. Principles of Public 2 The Pitch Letter Forms: Written, mailed letter/document Written, faxed letter/document Written, e-mailed letter/document “Scripted” phone contact Principles of Public 3 The Pitch Letter Content: Story/article idea Background Rationale for publishing Objectives: Published (i.e. “placed” article/story) Coverage Relationship building Principles of Public 4 How to Write a Pitch Letter Start off with your best shot....
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This note was uploaded on 11/11/2011 for the course COMMUNICAT 04:192:365 taught by Professor Jackgrasso during the Fall '11 term at Rutgers.

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Pitch+Letter-PPR-N+_1_ - Principles of Public 1 An example...

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