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Pitch+Letter-PPR-N+_1_ - The Pitch Letter An example of...

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Principles of Public Relations 1 An example of pro-active public relations, a pitch letter is a tool to help obtain positive media exposure, support ongoing news coverage and maintain media relations. The Pitch Letter
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The Pitch Letter A brief “letter”, almost never longer than one page, written to increase media interest in a newsworthy event, generate media coverage of facts related to the newsworthy event pique the journalist's interest in a story related to your organization. Principles of Public Relations 2
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The Pitch Letter Forms: Written, mailed letter/document Written, faxed letter/document Written, e-mailed letter/document “Scripted” phone contact Personal contact Principles of Public Relations 3
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The Pitch Letter Content: Story/article idea Background Rationale for publishing Objectives: Published (i.e. “placed” article/story) Coverage Relationship building Principles of Public Relations 4
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