This
preview
has intentionally blurred sections.
Sign up to view the full version.
This
preview
has intentionally blurred sections.
Sign up to view the full version.
This
preview
has intentionally blurred sections.
Sign up to view the full version.
Unformatted text preview: Principles of Public 1 An example of pro-active public relations, a pitch letter is a tool to help obtain positive media exposure, support ongoing news coverage and maintain media relations. The Pitch Letter The Pitch Letter A brief “letter”, almost never longer than one page, written to increase media interest in a newsworthy event, generate media coverage of facts related to the newsworthy event pique the journalist's interest in a story related to your organization. Principles of Public 2 The Pitch Letter Forms: Written, mailed letter/document Written, faxed letter/document Written, e-mailed letter/document “Scripted” phone contact Principles of Public 3 The Pitch Letter Content: Story/article idea Background Rationale for publishing Objectives: Published (i.e. “placed” article/story) Coverage Relationship building Principles of Public 4 How to Write a Pitch Letter Start off with your best shot....
View
Full
Document
This note was uploaded on 11/11/2011 for the course COMMUNICAT 04:192:365 taught by Professor Jackgrasso during the Fall '11 term at Rutgers.
- Fall '11
- jackgrasso
- Public Relations
-
Click to edit the document details
