Pitch+Letter-PPR-N+_1_ - The Pitch Letter An example of pro-active public relations a pitch letter is a tool to help obtain positive media exposure

Principles of Public Relations 1 An example of pro-active public relations, a pitch letter is a tool to help obtain positive media exposure, support ongoing news coverage and maintain media relations. The Pitch Letter

This preview has intentionally blurred sections. Sign up to view the full version.

View Full Document

The Pitch Letter  A brief “letter”, almost never longer than one page, written to  increase media interest in a newsworthy event,  generate media coverage of facts related to the newsworthy event  pique the journalist's interest in a story related to your organization. Principles of Public Relations 2

The Pitch Letter  Forms:  Written, mailed letter/document  Written, faxed letter/document  Written, e-mailed letter/document  “Scripted” phone contact  Personal contact Principles of Public Relations 3

This preview has intentionally blurred sections. Sign up to view the full version.

View Full Document

The Pitch Letter  Content:  Story/article idea  Background  Rationale for publishing  Objectives:  Published (i.e. “placed” article/story)  Coverage  Relationship building Principles of Public Relations 4