{[ promptMessage ]}

Bookmark it

{[ promptMessage ]}

PR+_+Marketing-PRP+N - Principles of Public Relations...

Info icon This preview shows pages 1–6. Sign up to view the full content.

View Full Document Right Arrow Icon
ADVERTISIN G MARKETING PUBLIC RELATIONS 1 Principles of Public Relations
Image of page 1

Info icon This preview has intentionally blurred sections. Sign up to view the full version.

View Full Document Right Arrow Icon
ADVERTISIN G MARKETING PUBLIC RELATIONS INTEGRATED MARKETING COMMUNICATION IM C 2 Principles of Public Relations
Image of page 2
Marketing:  (Note: in some organizations, Sales and Marketing are separate functions.  This  discussion follows the traditional model of Sales under Marketing.) o Customer focus o Strategic marketing planning o Sales force– recruitment, training, management, structure, organization,  recognition, compensation o Research – Customer wants and needs, satisfaction, market share o Product brand management o Product planning and management – emerging trends, new product ideas,  technology development, testing, price points, competitive intelligence  o Program design o Program execution o Customer service, telemarketing  3 Principles of Public Relations
Image of page 3

Info icon This preview has intentionally blurred sections. Sign up to view the full version.

View Full Document Right Arrow Icon
Public Relations: o Focus on multiple publics o Research – primary & secondary, qualitative & quantitative o Strategic planning o Program design o Program execution o Organizational brand management  o Management counseling o Cross-boundary counseling and support – Human Resources, Financ 4 Principles of Public Relations
Image of page 4
Public Relations (cont’d) Broad functional responsibilities o Media relations o Investor relations-interim and annual reports, shareholder  meetings, financial analyst meetings,  o
Image of page 5

Info icon This preview has intentionally blurred sections. Sign up to view the full version.

View Full Document Right Arrow Icon
Image of page 6
This is the end of the preview. Sign up to access the rest of the document.

{[ snackBarMessage ]}

What students are saying

  • Left Quote Icon

    As a current student on this bumpy collegiate pathway, I stumbled upon Course Hero, where I can find study resources for nearly all my courses, get online help from tutors 24/7, and even share my old projects, papers, and lecture notes with other students.

    Student Picture

    Kiran Temple University Fox School of Business ‘17, Course Hero Intern

  • Left Quote Icon

    I cannot even describe how much Course Hero helped me this summer. It’s truly become something I can always rely on and help me. In the end, I was not only able to survive summer classes, but I was able to thrive thanks to Course Hero.

    Student Picture

    Dana University of Pennsylvania ‘17, Course Hero Intern

  • Left Quote Icon

    The ability to access any university’s resources through Course Hero proved invaluable in my case. I was behind on Tulane coursework and actually used UCLA’s materials to help me move forward and get everything together on time.

    Student Picture

    Jill Tulane University ‘16, Course Hero Intern