PR Marketing-PRP N - Principles of Public Relations ADVERTISIN G MARKETING PUBLIC RELATIONS 1 Principles of Public Relations INTEGRATED MARKETING

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ADVERTISIN G MARKETING PUBLIC RELATIONS 1 Principles of Public Relations
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ADVERTISIN G MARKETING PUBLIC RELATIONS INTEGRATED MARKETING COMMUNICATION IM C 2 Principles of Public Relations
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Marketing:  (Note: in some organizations, Sales and Marketing are separate functions.  This  discussion follows the traditional model of Sales under Marketing.) o Customer focus o Strategic marketing planning o Sales force– recruitment, training, management, structure, organization,  recognition, compensation o Research – Customer wants and needs, satisfaction, market share o Product brand management o Product planning and management – emerging trends, new product ideas,  technology development, testing, price points, competitive intelligence  o Program design o Program execution o Customer service, telemarketing  3 Principles of Public Relations
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Public Relations: o Focus on multiple publics o o Strategic planning o Program design o Program execution o Organizational brand management  o Management counseling o Cross-boundary counseling and support – Human Resources, Finan 4 Principles of Public Relations
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Public Relations (cont’d) Broad functional responsibilities o Media relations o Investor relations-interim and annual reports, shareholder  meetings, financial analyst meetings, 
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This note was uploaded on 11/11/2011 for the course COMMUNICAT 04:192:365 taught by Professor Jackgrasso during the Fall '11 term at Rutgers.

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PR Marketing-PRP N - Principles of Public Relations ADVERTISIN G MARKETING PUBLIC RELATIONS 1 Principles of Public Relations INTEGRATED MARKETING

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