PR+Planning-PRP - Principles of Public Relations 1 PR...

Info iconThis preview shows pages 1–5. Sign up to view the full content.

View Full Document Right Arrow Icon

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
This is the end of the preview. Sign up to access the rest of the document.

Unformatted text preview: Principles of Public Relations 1 PR Campaign - Executive Summary • Description of Organization • Statement of Situation (Problem or Opportunity) • Key Strategies • Strategic Objectives (Measures of Success) • Key Publics • Key Messages • Tactical Plan • Budget • Timetable Principles of Public Relations 2 What is a Campaign? • Coordinated, purposeful, extended effort • Designed to achieve specific objectives of a set of interrelated objectives • Addresses issues, solves problems, corrects or improves a situation, creates value • Changes, modifies or reinforces beliefs Principles of Public Relations 3 Types of PR Campaigns • Public awareness • Public education/information • Reinforcement of attitudes, beliefs • Change of beliefs • Behavior modification? Principles of Public Relations 4 Characteristics of successful campaigns • Ethical conduct • Based on the values, needs and interests of key publics • Systematic planning • Continuous monitoring and evaluation • Multimedia (print, broadcast, interpersonal…) • Achieves strategic objectives • Executed on time, in budget • Professional satisfaction of team...
View Full Document

This note was uploaded on 11/11/2011 for the course COMMUNICAT 04:192:365 taught by Professor Jackgrasso during the Fall '11 term at Rutgers.

Page1 / 12

PR+Planning-PRP - Principles of Public Relations 1 PR...

This preview shows document pages 1 - 5. Sign up to view the full document.

View Full Document Right Arrow Icon
Ask a homework question - tutors are online