PR+Practice-Corporate%2C+Agencies%2C++++++Freelance-N+07

PR+Practice-Corporate%2C+Agencies%2C++++++Freelance-N+07 -...

Info iconThis preview shows pages 1–6. Sign up to view the full content.

View Full Document Right Arrow Icon
Three types of PR Organizations. 1 Principles of Public Relations                                       © 2009 John A. Grasso
Background image of page 1

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
AGENCIES DEPARTMENTS FREELANCERS Principles of Public Relations                                       © 2009 John A. Grasso 2
Background image of page 2
Principles of Public Relations                                       © 2009 John A. Grasso 3 AGENCIES DEPARTMENTS FREELANCERS Independent  Companies   Part of Larger  Organization Individuals Variable Sizes   Sized to  Organization Variable Sizes Multiple Locations   Few Locations Single Location Corporate and  Individual Clients   Internal Clients Corporate and  Individual Clients Multiple Clients   Single Client Multiple Clients
Background image of page 3

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
Principles of Public Relations                                       © 2009 John A. Grasso 4 AGENCIES DEPARTMENTS FREELANCERS Multiple Focuses   Single Focus Special Focus Full Service   Core Services Special Services Fee Compensated   Salary  Compensated Fee Compensated Clients Rule   Organization Rules Creditors Rule Parallel Work   Sequential Work Parallel Work
Background image of page 4
Principles of Public Relations                                       © 2009 John A. Grasso 5 AGENCIES DEPARTMENTS FREELANCERS Minimal Demand  Control   Some Demand  Control High Demand  Control Highly Re-active Proactive-Reactive  Balanced Highly Pro-active Low Job Security   Good Job Security No Job Security
Background image of page 5

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
Image of page 6
This is the end of the preview. Sign up to access the rest of the document.

Page1 / 18

PR+Practice-Corporate%2C+Agencies%2C++++++Freelance-N+07 -...

This preview shows document pages 1 - 6. Sign up to view the full document.

View Full Document Right Arrow Icon
Ask a homework question - tutors are online