12.3.09+New+Media - COMMUNICATION AND P OPULAR CULTURE New...

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COMMUNICATION AND POPULAR CULTURE New Media
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What is “New Media” “Technologies outside the scope of traditional television (including cable), radio, film, and literature.” Examples: The Internet Cell Phones Video games
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The Internet – A Brief History ARPANET (Advanced Research Projects Agency Network) Worlds first “packet switching” network created by ARPA during the cold war. Predecessor to the internet Internet An interconnected network of servers and computers for the distribution, dissemination, and reception of information.
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But who controls the internet? ICANN - Internet Corporation for As s igned Names and Numbers Responsible for management of domain names and IP addresses. There is progress towards opening more domains beyond .com, .net, .edu, .gov, .org, and .tv And…you!
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Digital Audiences Used traditionally as a synonym for “television viewers,” “radio listeners,” “readers” In the digital era, the term audience may be a misnomer A better word may be “user” or “producer” Digital media provides the user with a more (inter)active experience It is hard to be a passive digital consumer
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Digital Audiences Users can be categorized into 4 groups: Innovators Early Adopters Early Majority Late Majority Laggards
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Web 1.0 (Inception-2001[Dot-com bubble burst]) “Read-Only” Users could only read information on a site Users could not publish any information to the internet Static pages
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Web 1.0 Uses Search Retrieve and read information Submit forms (via-email) Limited e-commerce Limited instant messaging capability
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“Read/Write” Users are able to publish information to the internet Web based communities Social Networking Message Boards Wikis - a freely expandable collection of interlinked web pages, a hypertext system for storing and modifying information – a database where each page is easily editable by any user with a forms-capable web browser client Leuf and Cunningham (2001) Web 2.0 is called the social web since content can be easily generated and published by users. Web 2.0 adds flexibility and greater levels of participation from users. Boulus and Wheeler (2007)
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This note was uploaded on 11/11/2011 for the course COMMUNICAT 192:310 taught by Professor Gelles during the Spring '11 term at Rutgers.

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12.3.09+New+Media - COMMUNICATION AND P OPULAR CULTURE New...

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