Comm+and+Pop+Culture+Welcome+and+Intro

Comm+and+Pop+Culture+Welcome+and+Intro - COMMUNICATION AND...

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COMMUNICATION AND POPULAR CULTURE Welcome and Introduction
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Overview Syllabus Questions Break
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COMMUNICATION AND POPULAR CULTURE Popular Culture and Cultural Theory
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Popular Culture What is popular culture? What is mass culture? What is high culture? What is a sub-culture? But wait…. What is culture?!!
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Culture A general process of intellectual, spiritual and aesthetic development. A particular way of life (whether of a people, a period or a group). The works and practices of intellectual and especially artistic activity.
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Hegemony The ideals imposed by the mass culture.
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Resistance Resisting the ideals from the hegemonic forces.
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Texts Tangible artifacts created by culture that serve as a site of struggle. We assign meanings to texts as a way to shape popular culture.
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What is the significance of communication in culture? Communication creates the texts through which
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This note was uploaded on 11/11/2011 for the course COMMUNICAT 192:310 taught by Professor Gelles during the Spring '11 term at Rutgers.

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Comm+and+Pop+Culture+Welcome+and+Intro - COMMUNICATION AND...

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