Week+5+Notes_Concepts+_+operationalization

Week+5+Notes_Concepts+_+operationalization - Where Good...

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Where Good Research Starts: How We Measure Comm 300 : Week 5
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Observation is the foundation of empirical research Observation is done through measurement: careful, deliberate observations of the real world to describe objects, events, and processes How we measure affects our results
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Types of Measurement in Research Direct observables Indirect observables Constructs— how we measure what we can’t see
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When we define constructs in ways that are measurable , we call this an operational definition To operationally define a term, we might measure the presence or absence of what we consider a necessary element—literally, an indicator
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Measurement Steps for TV Violence Conceptualization Conceptualization of TV Violence of TV Violence Nominal Nominal Definition Definition Operational Operational Definition Definition What are the different definitions and meanings of the concept “TV violence”? In our study, we will define TV violence as
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Week+5+Notes_Concepts+_+operationalization - Where Good...

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