Week+6+Sampling+Lecture

Week+6+Sampling+Lecture - Sampling Methods Week 6 On the...

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Unformatted text preview: Sampling Methods Week 6 On the menu today… How we sample when we do research Why w ho you ask can change your results Why s ampling matters so much for the validity of research Drawing Samples Population A complete list of persons/objects we want to study Census? Sample A subset of population Key Concepts in Sampling Sample: Representativeness: Sampling error: Non-Probability Sampling Can’t assume that results gathered from these samples generalize to larger populations because they are not random Convenience sampling Volunteer sampling Purposive/Quota sampling Snowball sampling Probability Sampling Simple random sampling: Systematic sampling: Stratified random sampling: Cluster sampling: Multistage sampling: ...
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This note was uploaded on 11/11/2011 for the course COMMUNICAT Comm 300 taught by Professor Katz during the Spring '11 term at Rutgers.

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Week+6+Sampling+Lecture - Sampling Methods Week 6 On the...

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