Week+8+Scales+_+Indices+_Indexes_

Week+8+Scales+_+Indices+_Indexes_ - Strongly Agree Neither...

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Scales & Indices (Indexes)
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Indexes Scales Composite scores that allow you to rank more or less of your construct l Also allow rankings— but also gives the capacity to account for intensity TV Violence: # of violent events in an episode Severity of violence displayed in those events
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Guttman Scales Scales measuring a single trait People who agree with statement 7, for example, will agree with statements 1-6. Then, as the researcher, we know that someone who scored an 8 on a Guttman scale is substantially different in their intensity than someone who scored a 2 (Ex: Bogardus’ social distance scales).
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Likert Scales (2) How do you feel about the following statements?
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Unformatted text preview: Strongly Agree Neither Agree Disagree Strongly Agree nor Disagree Disagree 5 4 3 2 1 Or, frequency as intensity: How often do you watch the following television shows? Very Often Often Sometime rarely never Modern Family 5 4 3 2 1 Semantic Differential Scales Please think of journalists in the US today. Check a space between each of the adjectives below to indicate how you describe journalists in general. Educated ___ ___ ___ ___ ___ Uneducated Skilled ___ ___ ___ ___ ___ Unskilled Biased ___ ___ ___ ___ ___ Objective Dedicated ___ ___ ___ ___ ___ Uncommitted (5 or 7 points between bi-polar adjectives)...
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This note was uploaded on 11/11/2011 for the course COMMUNICAT Comm 300 taught by Professor Katz during the Spring '11 term at Rutgers.

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Week+8+Scales+_+Indices+_Indexes_ - Strongly Agree Neither...

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